Microsoft wants in on low cost PC’s

It sounds like the burgeoning low cast PC market is getting Microsoft’s attention. That is at least according to MS COO Kevin Turner.

“We see this as a serious space and we are gong to fully participate in ULCPC,” Turner says. “We are spending a fair amount of time on it.”

Turner says it isn’t all about emerging markets, however, which is where the focus is now. “This may start in emerging markets, but it is not only an emerging market play,” he says, adding that ULCPCs will likely become the third or fourth PC for some users. (Network World)

With a due respect Mr Turner, you guys need to spend time pondering your internal business model as well. When devices are going to market for $200 to $300 including distribution, advertising, retail overhead, etc., there is simply no room for a $100 OS even if it works better than free. In the case of the more minimalist resources found on these computers, there is no currently supported MS OS that works as well as free. In other words, a pep talk to investors will not change your fundamental problem.